Pressnomics Takeaways

Hello from Phoenix! I flew down earlier this week to attend my first Pressnomics conference. I’ve heard Pressnomics being referred to as “the superbowl of WordPress” and that seems like a fair comparison.  It’s not the largest WordPress event but it attracts the big names in the community from all over with a line-up of speakers that comprise of the top entrepreneurs in the WordPress space, big entrepreneurs around Phoenix and other recognizable tech industry names.

No big surprise that I got a lot out of this conference. I wrote down a lot in my notebook and thought I’d share some of my takeaways and some personal thoughts at the end. All were truly were great speakers. Of course, I have more notes from the areas that interest me and some speakers just told a great story where the takeaway was inspiration!


Hamid Shojaee, CEO of Pure Chat. Founder of Axosoft
@hamids

  • Your product and developers will get stagnant over time
  • Their development team takes 30 days to work on a project
    • They give it away for free
    • Some take off but most don’t
    • Learning some like
  • 3 Key Points:
    • Do 1 thing exceptionally well
    • Use side projects as a learning tool
    • If a side project doesn’t take off, refocus

Brad Jannenga, WebPT.com Chairman & President (also built it!)
@bjannenga

  • Be fluid and flexible to change
  • WebPT.com does 5 blog posts a day across a content network
  • It’s not selfish to be good to yourself (you know what you need better than anyone else)
  • Grab life by the cajones and squeeze!

Sean Tierney, Founder and host of SurvivalSchool.TV, Founder of Grid7, Instigator at CharityMakeover.com and Blogger
@scrollinondubs

  • Passed on this quote: “you don’t have to be an olympic gold medalist to be a good swim coach”
  • Transfer knowledge to others
  • Longevity will help make something stick and resonate
  • Make sure you have a memorable elevator pitch
  • Read Made to Stick
  • Start with Customer Development (read The Four Steps to the Epiphany)
  • Start with the customer (their problems) then find a solution
  • Take the Bowling Pin Strategy (find your niche then take verticals form there)
  • Use Marketing Automation as discussed by Jermain Griggs (here’s on interview)
  • Read Get Lucky
  • Read Start with Why

 


Dre Armeda
WordPress Contributor UI/UX/HTML/CSS. Biz Wiz. Founder: CubicTwo LLC. Co-Founder: Sucuri LLC, Podcaster at Dradcast
@dremeda

You will find success, just keep working


Ben Chan, Director at Envato
@benchan1
Great advice for WordPress theme developers…

  • Buyers love one click demo install
  • Try Envato’s Most Wanted Contest to get inspiration and find niches
  • Today WordPress themes must be Responsive and Retina Ready
  • WordPress Themes that sell better are compatible with WooCommerce and WPML
  • 70% is a niche search
  • 50% of theme developers get at least $1,000 in a month
  • 4% have earned less then $1,000 in their theme’s lifetime
  • More than 50% of themes are earning $10,000 in their lifetime

Also follow @stephencronin (theme reviewer) and @williamherring (trends)


Qinn Whissen, Co-Founder of ThisCouldBePHX. Design + Marketing + Strategy.

  • Do an SEO audit
  • Do a content audit
  • Repurpose content
  • Shared quote by Seth Godin: “Waiting for perfect is never as smart as making progress”

Selena Larson, Journalist at the DailyDot and Creative Writer
@selenalarson

Great tips on how to pitch and get Press for your product…

  • Know about the company/journalist before you pitch them
    • Do they cover your space?
    • What method of contact do they prefer?
  • NEVER call someone
  • Don’t use jargon – journalists don’t talk like that and readers don’t talk like that
  • The pitch should be two sentences (this is my product and this is what it does)
  • You can also tell the story behind your company if interesting
  • Don’t disclose financials (don’t share run rate or other investor info)
  • It’s very hard to get picked up by those top sites (Tech Crunch, DailyDot, etc).
  • Try to submit your news to social content sites like hackernews or reddit
  • Reach out to verticals that cover your niche
  • Hint: Journalists will look at other sites for news to pick up!

Danny Sullivan, Founding Editor of Marketing Land & SEngineLand
@dannysullivan

  • Google’s Humminbird is a major update to their engine
  • Google does an entity search
    • ex: Search “Obama” and google will figure out that’s a person that has an age, height, etc
    • Now synonyms aren’t as importing (ie: bar, pub, lounge, speakeasy, etc)
  • Google supplies direct answers to queries more often
    • Google queries content from sites and displays answers right at the top of the search
    • Answers come from 3rd party partners and some are facts
    • This means more time is being spent on google
    • You are in trouble if your site just reports facts 🙁
  • You should use vertical search engines (does my site show up on expedia, hipmunk or apps? – as appropriate.. )
  • Remember that even in incognito mode, you are getting more local results and results based on cookies when you search

Panel Discussion on Mergers and Acquisitions

Shane Pearlman, Co-founder of Modern Tribe (lead the discussion)
@justlikeair

Syed Balkhi, Creator of WpBeginnerList25, Optin Monster, Soliloquy and Envira Gallery
@syedbalkhi

Karim Marucchi, CEO at Crowd Favorite and Velo Media
@karimmarucchi

Jake Goldman, President of 10up
@jakegold

An overview of Mergers and Acquisitions… 

  • You first get 0-10% adoption
  • Then 10-90% adoption (which takes the same amount of time)
  • Around 90% adoption, consolidation happens because someone does it better
  • Deal outcomes include salary, stock options and profit share

Other notes…

  • State the 3 best the 3 worst things about your company to start discussion

Bob La Loggia,CEO and founder of Appointment-Plus

  • Business is always personal
  • Virtues are more important than skills
    • (they ask candidates to write a letter to their loved ones after they’ve past and write any regrets, etc)
  • Leaders can be close to subordinates
  • Make your organization as unique as possible – people love to be a party of something new
  • Value is not in the idea, it’s in the execution
  • Read: The Five Dysfunctions of a Team
  • Follow The Oliver Way for your business strategy

JR Farr, Creator of Mojo Marketplace and Mojo Themes
@jrfarr

  • Mojo was acquired by a conglomerate of hosting companies (Bluehost, Hostgator, iPage and Host Monster)
  • Customer base is 4 million
  • This company sees over 25,000 WordPress installs a month
  • 3 Takeaways
    • small, not sexy & boring things will get you there
    • if you’re not working on your best idea, change it
    • make yourself uncomfortable

Chris Lema, CTO & Chief Strategist for . Speaker. Coach. Author. Blogger.
@chrislema

  • You are what you repeatable do so choose wisely – it’s an investment
  • Sometimes we jump from one thing to another so fast that we don’t establish patterns
  • If you live in routines, your destination is predictable
  • To do daily:
    • stay selective
    • create margin
    • define 3 things to accomplish
    • make progress
    • control your schedule

Matt Mullenweg, Founder of WordPress and CEO of Automattic
@photomatt

  • Team leads are in a service role
  • In the absence of the JetPack plugin, WordPress would be declining
  • People choose WordPress for the additional functionality and not the vanilla install
  • WordPress’ base layer still allows for more advanced features so there is still a lot of opportunity
  • Still a few billion people that could be using WordPress!

Hello from Phoenix! I flew down earlier this week to attend my first Pressnomics conference. I’ve heard Pressnomics being referred to as “the superbowl of WordPress” and that seems like a fair comparison.  It’s not the largest WordPress event but it attracts the big names in the community from all over with a line-up of speakers which comprise of the top entrepreneurs in the WordPress space, big entrepreneurs around Phoenix and other recognizable tech industry names.

No big surprise that I got a lot out of this conference. I wrote down a lot in my notebook and thought I’d share some of my takeaways. All were truly were great speakers. Of course, I have more notes from the areas that interest me and some speakers just told a great story where the takeaway was inspiration!


Hamid Shojaee, CEO of Pure Chat. Founder of Axosoft
@hamids

  • Your product and developers will get stagnant over time
  • Their development team takes 30 days to work on a project
    • They give it away for free
    • Some take off but most don’t
    • Learning some like
  • 3 Key Points:
    • Do 1 thing exceptionally well
    • Use side projects as a learning tool
    • If a side project doesn’t take off, refocus

Brad Jannenga, WebPT.com Chairman & President (also built it!)
@bjannenga

  • Be fluid and flexible to change
  • WebPT.com does 5 blog posts a day across a content network
  • It’s not selfish to be good to yourself (you know what you need better than anyone else)
  • Grab life by the cajones and squeeze!

Sean Tierney, Founder and host of SurvivalSchool.TV, Founder of Grid7, Instigator at CharityMakeover.com and Blogger
@scrollinondubs

  • Passed on this quote: “you don’t have to be an olympic gold medalist to be a good swim coach”
  • Transfer knowledge to others
  • Longevity will help make something stick and resonate
  • Make sure you have a memorable elevator pitch
  • Read Made to Stick
  • Start with Customer Development (read The Four Steps to the Epiphany)
  • Start with the customer (their problems) then find a solution
  • Take the Bowling Pin Strategy (find your niche then take verticals form there)
  • Use Marketing Automation as discussed by Jermain Griggs (here’s on interview)
  • Read Get Lucky
  • Read Start with Why

 


Dre Armeda
WordPress Contributor UI/UX/HTML/CSS. Biz Wiz. Founder: CubicTwo LLC. Co-Founder: Sucuri LLC, Podcaster at Dradcast
@dremeda

You will find success, just keep working


Ben Chan, Director at Envato
@benchan1
Great advice for WordPress theme developers…

  • Buyers love one click demo install
  • Try Envato’s Most Wanted Contest to get inspiration and find niches
  • Today WordPress themes must be Responsive and Retina Ready
  • WordPress Themes that sell better are compatible with WooCommerce and WPML
  • 70% is a niche search
  • 50% of theme developers get at least $1,000 in a month
  • 4% have earned less then $1,000 in their theme’s lifetime
  • More than 50% of themes are earning $10,000 in their lifetime

Also follow @stephencronin (theme reviewer) and @williamherring (trends)


Qinn Whissen, Co-Founder of ThisCouldBePHX. Design + Marketing + Strategy.

  • Do an SEO audit
  • Do a content audit
  • Repurpose content
  • Shared quote by Seth Godin: “Waiting for perfect is never as smart as making progress”

Selena Larson, Journalist at the DailyDot and Creative Writer
@selenalarson

Great tips on how to pitch and get Press for your product…

  • Know about the company/journalist before you pitch them
    • Do they cover your space?
    • What method of contact do they prefer?
  • NEVER call someone
  • Don’t use jargon – journalists don’t talk like that and readers don’t talk like that
  • The pitch should be two sentences (this is my product and this is what it does)
  • You can also tell the story behind your company if interesting
  • Don’t disclose financials (don’t share run rate or other investor info)
  • It’s very hard to get picked up by those top sites (Tech Crunch, DailyDot, etc).
  • Try to submit your news to social content sites like hackernews or reddit
  • Reach out to verticals that cover your niche
  • Hint: Journalists will look at other sites for news to pick up!

Danny Sullivan, Founding Editor of Marketing Land & SEngineLand
@dannysullivan

  • Google’s Humminbird is a major update to their engine
  • Google does an entity search
    • ex: Search “Obama” and google will figure out that’s a person that has an age, height, etc
    • Now synonyms aren’t as importing (ie: bar, pub, lounge, speakeasy, etc)
  • Google supplies direct answers to queries more often
    • Google queries content from sites and displays answers right at the top of the search
    • Answers come from 3rd party partners and some are facts
    • This means more time is being spent on google
    • You are in trouble if your site just reports facts 🙁
  • You should use vertical search engines (does my site show up on expedia, hipmunk or apps? – as appropriate.. )
  • Remember that even in incognito mode, you are getting more local results and results based on cookies when you search

Panel Discussion on Mergers and Acquisitions

Shane Pearlman, Co-founder of Modern Tribe (lead the discussion)
@justlikeair

Syed Balkhi, Creator of WpBeginnerList25, Optin Monster, Soliloquy and Envira Gallery
@syedbalkhi

Karim Marucchi, CEO at Crowd Favorite and Velo Media
@karimmarucchi

Jake Goldman, President of 10up
@jakegold

An overview of Mergers and Acquisitions… 

  • You first get 0-10% adoption
  • Then 10-90% adoption (which takes the same amount of time)
  • Around 90% adoption, consolidation happens because someone does it better
  • Deal outcomes include salary, stock options and profit share

Other notes…

  • State the 3 best the 3 worst things about your company to start discussion

Bob La Loggia,CEO and founder of Appointment-Plus

  • Business is always personal
  • Virtues are more important than skills
    • (they ask candidates to write a letter to their loved ones after they’ve past and write any regrets, etc)
  • Leaders can be close to subordinates
  • Make your organization as unique as possible – people love to be a party of something new
  • Value is not in the idea, it’s in the execution
  • Read: The Five Dysfunctions of a Team
  • Follow The Oliver Way for your business strategy

JR Farr, Creator of Mojo Marketplace and Mojo Themes
@jrfarr

  • Mojo was acquired by a conglomerate of hosting companies (Bluehost, Hostgator, iPage and Host Monster)
  • Customer base is 4 million
  • This company sees over 25,000 WordPress installs a month
  • 3 Takeaways
    • small, not sexy & boring things will get you there
    • if you’re not working on your best idea, change it
    • make yourself uncomfortable

Chris Lema, CTO & Chief Strategist for . Speaker. Coach. Author. Blogger.
@chrislema

  • You are what you repeatable do so choose wisely – it’s an investment
  • Sometimes we jump from one thing to another so fast that we don’t establish patterns
  • If you live in routines, your destination is predictable
  • To do daily:
    • stay selective
    • create margin
    • define 3 things to accomplish
    • make progress
    • control your schedule

Matt Mullenweg, Founder of WordPress and CEO of Automattic
@photomatt

  • Team leads are in a service role
  • In the absence of the JetPack plugin, WordPress would be declining
  • People choose WordPress for the additional functionality and not the vanilla install
  • WordPress’ base layer still allows for more advanced features so there is still a lot of opportunity
  • Still a few billion people that could be using WordPress!

Personally, I felt the conference was good for me. I questioned whether I might belong at such a conference because really half of the value in Pressnomics was in the networking. For that part, I definitely felt like a small fish in a big pond. Being a freelance theme developer is not someone people are dying to talk to 🙂  I don’t think I’d attend again unless I have a theme or plugin to show for.

I do feel inspired and charged up so that’s a great feeling.  I feel like I have a good lay of the WordPress land now too. I feel like I know who the players are and what opportunities exist. I also feel fortunate to have seen some of the best minds that surround a product that has been a part of my life for over a decade.

Thank you Pressnomics and also to Pagely for putting on such an event!

    Personally, I felt the conference was good for me. I questioned whether I might belong at such a conference because really half of the value in Pressnomics was in the networking. For that part, I definitely felt like a small fish in a big pond. Being a freelance theme developer is not someone people are dying to talk to 🙂  I don’t think I’d attend again unless I have a theme or plugin to show for. I do feel inspired and charged up so that’s a great feeling.  I feel like I a good lay of the WordPress land now too. I feel like I know who the players are and what opportunities exist. I also feel fortunate to have seen some of the best minds that surround a product that has been a part of my life for over a decade. Thank you Pressnomics and also to Pagely for putting on such an event!

 

 

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